The retail window campaign platform
Vıtrine
Every window, every store, one composed campaign.
From the creative brief to the installed window and its compliance photo, Vitrine holds a maison's entire visual-merchandising season in one place — specs, concepts, budgets, production and proof.
The problem
A season is one idea and two hundred different windows.
Between the brief and the sidewalk, that idea usually scatters across spreadsheets, email threads and last-minute PDFs. Vitrine keeps it whole — every store adapts the same concept to its own glass, and HQ watches the entire network move in real time.
One thread, six acts
- 01Brief
HQ frames the season; every store inherits the same intent.
- 02Concept
Studios iterate at an AI concept desk — directions, moodboards, per-window adaptations.
- 03Adaptation
Each window's spec sheet is computed from its real measurements and constraints.
- 04Production
Vendors acknowledge, produce and ship against printable, cluster-matched asset lists.
- 05Installation
Crews install to the sheet; the schedule tracks itself across the network.
- 06Compliance
One sidewalk photo, an AI pre-check against the approved concept, an HQ sign-off.
Built for the way maisons actually work
More than a shared folder.
An AI concept desk
Generate directions from the brief, adapt them window by window, compose moodboards — every result human-approved, never shipped automatically.
Spec sheets that do the math
Print dimensions, weights and heritage warnings computed per window, so the atelier never guesses and nothing gets drilled that shouldn't.
Proof from the sidewalk
Store managers close the loop from their phone — capture, checklist, submit. An AI pre-check flags gaps before a human reviews.
Every maison in its own world
Six roles, franchise cost-share, and hard multi-tenant isolation verified nightly — from the flagship to the franchise, everyone sees exactly their scope.
Who it's for
The maison.
One brief, every window. Orchestrate concepts, budgets and approvals across the whole network — and see exactly where each store stands.
The boutique.
Phone in hand on the sidewalk: the spec sheet of your window, the checklist of what to install, one photo to close the loop.
The atelier.
Production sheets computed from real measurements — bleeds, ceiling loads, heritage constraints — printable, per store, per window.
See it with real data
Twenty-two stores. Two seasons. One live demo.
Explore CK Fashion Europe — a full maison network, seeded and running, from HQ down to the sidewalk.